What does the low-code & no-code platforms market landscape look like in Europe?

The European LCNC market remains fairly fragmented, with various generalists and large players dominating general applications (e.g. finance, HR), complemented by a long tail of smaller businesses pursuing specialist propositions (interviews by Gain.pro). As such, identified players seek to differentiate themselves through domain expertise, integration capabilities and technological innovation (e.g. AI). Low-code platforms tend to see greater adoption among larger customers and are sold through longer, more complex sales cycles, whereas no-code platforms are typically deployed at a smaller scale, feature shorter sales processes and demonstrate higher churn due to lower switching costs. While AI and no-code platforms increasingly automate customer processes, demand for low-code platforms is expected to persist, as more complex use cases require tailored integrations and ongoing maintenance that cannot be fully addressed by no-code tools or AI alone (interviews by Gain.pro; OMMAX expert interview).