Industry research
Scope
Europe
Companies
72
Table of contents
The global dental service market was estimated at ~$475.8bn in 2024 and is projected to reach ~$769.8bn by 2034 (~5% CAGR). The European market accounted for 30% of the global market in 2024 ($142.7bn; Towards Healthcare, May 2025)
Dental care accounted for 5% of the EU’s public healthcare expenditure (€82.4bn) and ~14% of the EU out-of-pocket healthcare spending in 2022 (OECD, November 2024)
Favourable demographic trends, with citizens aged over 65 set to account for ~32.5% of the EU population by 2100, up from 21.1% in 2022 (Eurostat, March 2023). From a dentistry perspective, these patients require more frequent remedial and restorative care procedures, which generate better margins than preventive treatments (interview by Gain.pro)
Social media proliferation leads to higher body dissatisfaction rates among adults and youth, supporting demand for high-margin cosmetic dentistry procedures (interviews by Gain.pro)
Dental care digitalisation will allow clinics to improve margins and revenue visibility. Specifically, the adoption of CAD/CAM technology, 3D printing and AI-driven diagnostics enables dental chains to improve care efficiency and profitability (BSR, May 2025)
Growing operational costs driven by the shortage of dentists. This is combined with patients postponing dental care due to higher prices and limited public healthcare coverage (Dental Tribune, January 2025; The Guardian, February 2025; OECD, November 2024)
Headwinds from changing consumer behaviour, with European sugar consumption and smoking rates demonstrating gradual declines (Statista, January 2025; OECD, November 2024). In turn, the new cohort of senior citizens is expected to have better dental health with lower demand for remedial and restorative treatments (interview by Gain.pro)
The growing popularity of at-home oral care products and devices (e.g. teeth whitening liquids, teeth aligners) limits the total addressable market for traditional clinics. Due to lower costs, higher convenience and patients' negative perceptions of dental clinics, conventional dental treatments are being substituted by at-home alternatives (MDPI, March 2025; Cleveland Clinic, March 2022)
With the full report, you’ll gain access to:
Detailed assessments of the market outlook
Insights from c-suite industry executives
A clear overview of all active investors in the industry
An in-depth look into 72 private companies, incl. financials, ownership details and more.
A view on all 458 deals in the industry
ESG assessments with highlighted ESG outperformers
