What does the Video production market landscape look like in the US?

The broader US video production market is consolidated, with the six largest integrated media production players accounting for >50% of the global spending on film and TV content, followed by a long tail of smaller players. These businesses leverage their extensive IP catalog and large marketing and production budgets to dominate the global video production industry. Additionally, large players capitalize on their presence across the entire video production spectrum, utilizing vertical integration to maximize efficiency and market influence. This vertical integration, as a result of multi-year consolidation and increasing investment from digital native players, has led to an increase in the cost of production, which has further widened the gap between major studios and smaller competitors. Specialists, on the other hand, rely on genre or function-specific activities to compete. Operationally, production strategies often vary based on size. While large integrated players have ramped up investments in 'tentpole' franchises, smaller incumbents opt for leaner budgets across a broad portfolio of movies and TV series.