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Key takeaways

Key takeaways

What is the scope of this industry report?

The European restaurant chain market comprises businesses that own and/or operate (franchise) multiple food service establishments. As chains vary in terms of pricing, quality of food offering and preparation, and level of service, we segmented the market into (i) fast food, (ii) fast casual, (iii) casual dining and (iv) fine dining.

What is the scope of this industry report?

The European restaurant chain market comprises businesses that own and/or operate (franchise) multiple food service establishments. As chains vary in terms of pricing, quality of food offering and preparation, and level of service, we segmented the market into (i) fast food, (ii) fast casual, (iii) casual dining and (iv) fine dining.

What is the scope of this industry report?

The European restaurant chain market comprises businesses that own and/or operate (franchise) multiple food service establishments. As chains vary in terms of pricing, quality of food offering and preparation, and level of service, we segmented the market into (i) fast food, (ii) fast casual, (iii) casual dining and (iv) fine dining.

Company benchmarking

Company benchmarking

Market growth

Market growth

Deloitte (October 2024) valued the European food service market at ~€550bn in 2023 and estimated it to amount to ~€625bn by 2028 with a ~2.6% CAGR during that period

The global fast casual restaurant market was valued at ~$164bn in 2024 and is projected to grow at a ~16.1% CAGR in 2024-2029, amounting to ~$346bn by 2029 (Technavio, March 2025)

According to Statista (July 2024), the European food delivery market was forecasted to reach ~€44.2bn in 2025 and projected to grow to ~€49.6bn by 2029 (+2.9% CAGR 2025-2029)

According to Statista (July 2024), the European food delivery market was forecasted to reach ~€44.2bn in 2025 and projected to grow to ~€49.6bn by 2029 (+2.9% CAGR 2025-2029)

Positive drivers

Positive drivers

Identified chains are well-positioned to gain market share from standalone outlets through (i) higher levels of professionalisation and operational efficiency, (ii) greater capacity to attract growth financing and (iii) stronger ability to build an online marketing presence (interviews by Gain.pro)

Channel digitalisation allows restaurants to implement loyalty programmes, including subscriptions and memberships. Combined with data analytics, this will continue to drive restaurant traffic, as customers interacting with restaurant apps are four times more likely to re-visit the restaurant (interview by Gain.pro)

Restaurants that invest in sustainable practices are projected to have higher revenue growth and lower costs in the long run given the higher willingness to pay from customers and resource optimisation initiatives (Yara, February 2023; ESG News, October 2024)

Negative drivers

Negative drivers

Rising inflation taking its toll in the form of pressure on sales, as consumers reduce discretionary spending, and bottom-line margins, with increasing personnel, raw materials and utility costs (interview by Gain.pro)

Lifestyle changes (e.g. remote working) and evolving consumer preferences (e.g. convenience, affordability) puts pressure on smaller players, which are disproportionately affected by the commission fees from delivery partners (roamler, October 2024; interview by Gain.pro)

Structural shortages of hospitality workers in Europe continue to affect operations, particularly during high season in Southern Europe. In turn, this translates into higher personnel expenses and thinner margins (Schengen news, July 2024; NL TIMES, January 2024)

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