Digitizing private equity:
How Parcom leverages Gain.pro to create the ideal tech stack
Parcom’s digital transformation
Since being founded in 1982, Parcom has become a leading Dutch investment company, carrying out over 130 investments and add-ons. They have €1.5 billion of assets under management, with a combined revenue of circa €3.4 billion. Parcom supports companies in phases of sustainable growth and transformation. With them, entrepreneurs and decision-makers all play an integral role in achieving a shared goal. That’s why over 70% of their companies are in partnership with founders and management teams.
Parcom recently decided to further improve and professionalize their deal sourcing and origination efforts to give themselves a competitive advantage over their peers. As part of this initiative, they considered digitizing and centralizing their private market information and data.
They procured DealCloud as their CRM, then sought out a deal sourcing platform that could streamline all relevant private market data on the companies that fall within their sweet spot. For Parcom, in order for the platform to be successful, it required several key factors, including:
Real-time updates, so data and information is always reliable
Centralization to avoid the need for numerous platforms
Available to everyone in the team
Easy to use
All of these factors make investors more likely to use the platform, meaning its value-add to the firm can be quite significant. With this criteria at the forefront of their search, Gain.pro was the obvious choice.
Teaming with Gain.pro
Parcom chose Gain.pro as their private market intelligence simply because it provides the best source of data for the companies that matter most to them, helping to sharpen their origination lens. The platform is well populated with relevant information that delivers full visibility on their sweet spot – including company analyses and deep dive market reports with company financials, deal history, and business model assessments, among other information.
With Gain.pro, investors are able to view data on tens of thousands of profiled companies in one user-friendly UI. You can filter through these companies, as well as all legal entities listed, based on the investment criteria that matches your unique sweet spot.
In addition to viewing company profiles, users have full access to industry reports that give insight into the overall market landscape. With regards to Gain.pro’s market reports, Jeroen notes, “it has given us the opportunity to get a better feel for the broader European playing field.”
For Parcom, one of the most attractive features of the platform is its ability for API integration with their CRM. Since they wanted to avoid using numerous platforms for data sourcing, Parcom looked for a tool that could consolidate the stream of data into one organized CRM.
See what Gain.pro can do for you and your team
Optimizing CRM with API Integration
When it comes to technology, there is always potential for roadblocks, but this was not the case for Parcom when integrating Gain.pro with DealCloud. The process was extremely smooth and was completed in a timely manner, allowing them to make the most out of their platform almost instantaneously. Now, all their data is localized so they can access and download it straight from
Gain.pro and DealCloud for proactive deal sourcing.
The beauty of what we’ve created is that our CRM tool is populated with the available data from Gain.pro. By doing that, what you avoid is having to populate the system from scratch. This obviously saves a lot of time and resources
Investment Manager at Parcom
While Gain.pro does the leg-work in curating private market information, Jeroen says, “the secret is how you integrate the platform into your daily business and how you use it to increase your efficiency and the gains you get from your sourcing origination. The Gain.pro and DealCloud combination has really helped to achieve that.”
The overall effect
Building a centralized platform through a well curated tech stack has positively impacted Parcom on multiple levels. Jeroen says, “It feels like we have a far more standardized and institutionalized way of working that people acknowledge works.
Gain.pro has saved them from spending hours on creating company profiles – a standard practice before deal sourcing platforms were available.
“People are able to get their hands on relevant information much quicker and have a way broader library for them to search in.”
With access to Gain.pro data through DealCloud, Parcom has discovered value beyond deal sourcing – they have been able to better organize their overall business operations. These platforms have polished their relationship-building processes by tracking all communication and relevant details in one place. Because of this, they have seen an increase in collaboration in their approach to deal origination.
“With many investment opportunities being considered alongside long-standing projects, it is important for us to digitize our work wherever possible. In that way, we make sure notes are properly filed and anyone from the team can pick up the work from where it was left off. We connect Gain.pro data with DealCloud where we file interactions and notes. It is great to have all the information in one place. It makes it very efficient for the entire team.”
Investment Manager at Parcom
Ongoing Success with Gain.pro
Gain.pro offers a multitude of resources for ongoing support to help investors make the most out of the platform. Our customer success team is available to help users with anything from onboarding new team members on Gain.pro to submitting new company profiles.
While our customer success team is available for Parcom at any time, they find the platform well-organized and broadly populated, allowing their team to use it hassle-free.
“These days, Gain.pro is the first source we check when a new investment opportunity comes up. We know Gain.pro covers a wide range of companies and they have the key data organized in a user-friendly interface. And since they get data directly from publicly available registers (or show their sources), we can rely on the quality of information.”
Upgrading their in-house tech stack has supported Parcom’s transformation and digitization of their deal origination process. They have refined their standards of practice and, as a result, seen significant value-add to their firm.