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Capitalizing on digital tools: How 365 Capital saves resources by using Gain.pro

Reimagining private equity through technology

365 Capital is an independent private equity firm in the Netherlands who focus on ambitious, mid-sized companies. The fund was created in 2019 by four investors whose mission is to support their portfolio companies in achieving long-term sustainable growth and profitability through active partnerships.

With all partners coming from institutional backgrounds, including mid- and large-cap private equity investing, investment banking, and leveraged finance, the team held a wide range of industry experience to pull from when starting the fund. From these experiences, they knew that digital tools had the power to enhance their efficiency, so procuring an ideal tech stack was one of their first initiatives.

Much of the team had already used various digital tools in previous firms, so they knew which ones created noticeable efficiency. They saw the benefit of using a CRM, but certain platforms were not ideal for their industry-specific needs. Because of this, it was possible that each team member would use the tool differently, reducing their intended efficiency gains. So, 365 Capital sought out a CRM that was designed to support investors, landing on Affinity.

“We really had the opportunity to redesign how we did things, and we started with our CRM. We had our fundraising pipeline there, and now our sourcing pipeline and dashboards. It’s quite useful because we can see how long we’ve interacted with a certain broker and which one of my colleagues has interacted with them before.”

Hayo van Houten

Partner

“We really had the opportunity to redesign how we did things, and we started with our CRM. We had our fundraising pipeline there, and now our sourcing pipeline and dashboards. It’s quite useful because we can see how long we’ve interacted with a certain broker and which one of my colleagues has interacted with them before.”

Hayo van Houten

Partner

The need for private market intelligence

After procuring a CRM, 365 Capital actively sought out other modern tools to add to their tech stack. They knew they needed a private market intelligence platform that was specialized for their uses and would help them with the following:

Accessing information and data on the companies that interest them most

Saving time on industry research and analysis

Creating efficiency in the early stages of deal origination

Procuring Gain.pro as their private market intelligence

365 Capital procured Gain.pro when the platform was still quite young, but even in its early stages, they saw the value in its offering. What stood out to them was its specific uses for their industry and its time saving potential.

“Gain.pro is focused on investment professionals and brokers, so it’s focused on our needs, meaning it knows where we want to save time.”

Hayo van Houten

“Gain.pro is focused on investment professionals and brokers, so it’s focused on our needs, meaning it knows where we want to save time.”

Hayo van Houten

Gain.pro was made for investors by investors, so we know exactly what solutions are needed in a private market intelligence platform.

Company profiles

According to 365 Capital, what differentiates Gain.pro from other data providers is its quality and depth of content. Gain.pro’s company profiles host all relevant data and information on private market companies, curated by AI technology and a team of local-for-local analysts. This means all information is updated in real-time and validated by experts.

Hayo says,“the easiest way to learn about a company is by logging into Gain.pro and looking up the profile.” It allows for large time savings as you avoid the need to log into the Chamber of Commerce to download annual reports for initial research.

Workflow automation

While there are thousands of profiled companies and legal entities on Gain.pro, finding assets that interest you most is simple with our broad range of filters. Users can create workflow efficiency by forming active lists that notify you as new companies fall within the criteria or as existing data is updated. Through workflow automation, you can discover potential investment opportunities within your sweet spot faster than ever before.

“We can run into companies that we don’t know yet using Gain.pro. This happens quite often. If I'm looking at a company in a certain industry, I might use Gain.pro to look up competitors. We might even find potential add-ons.”

Hayo van Houten

“We can run into companies that we don’t know yet using Gain.pro. This happens quite often. If I'm looking at a company in a certain industry, I might use Gain.pro to look up competitors. We might even find potential add-ons.”

Hayo van Houten

See what Gain.pro can do for you and your team

In-depth industry reports

Gain.pro also provides full visibility into niche industries through comprehensive industry reports. These reports include market trends, the positive and negative drivers, and the key players, among other data points. To provide users with a deeper level of understanding, Gain.pro analysts partake in C-level interviews with industry professionals, gaining unique insights and insider intel.

For 365 Capital, the market reports act as a tool to spark conversations with entrepreneurs or management teams of potential target companies.

“We get emails every week that there are new updates on an industry or that a new industry has been mapped by Gain.pro. We always look at it because if we’re talking to a company in that industry, we sometimes download the report off of Gain.pro and send it to them. It serves as a nice nudge or reason to interact.”

Hayo van Houten

“We get emails every week that there are new updates on an industry or that a new industry has been mapped by Gain.pro. We always look at it because if we’re talking to a company in that industry, we sometimes download the report off of Gain.pro and send it to them. It serves as a nice nudge or reason to interact.”

Hayo van Houten

The effects of leveraging Gain.pro

Procuring an unrivaled private market intelligence platform has benefited 365 Capital in a myriad of ways, but most of all in time savings. “When you’re in a meeting and somebody mentions a company, you just go into Gain.pro and look it up, and immediately in 5-minutes, you have an initial idea of its focus and size.” As such, they’re able to speed up early-stage decision making by quickly determining whether a company is of interest to them or not.

“That’s the most valuable thing Gain.pro does for us – it allows us to focus our time and not spend so much time on manual tasks that cost a lot of effort early in the deal lead consideration process.” As a result, 365 Capital are able to reallocate their time to other value-add tasks.

“We need to decide on how much time we spend on portfolio, how much time we spend on sourcing, fundraising, etc. But for the more junior team, Gain.pro allows them to spend less time on processing and more time on thinking.”

Hayo van Houten

“We need to decide on how much time we spend on portfolio, how much time we spend on sourcing, fundraising, etc. But for the more junior team, Gain.pro allows them to spend less time on processing and more time on thinking.”

Hayo van Houten

“We need to decide on how much time we spend on portfolio, how much time we spend on sourcing, fundraising, etc. But for the more junior team, Gain.pro allows them to spend less time on processing and more time on thinking.”

Hayo van Houten

Through process efficiency and time savings, 365 Capital give themselves a competitive advantage over their peers as they can identify opportunities earlier on and create differentiating deal angles. At the end of the day, Hayo says that “time is our most valuable asset and Gain.pro enables more fit for purpose time management.”

365 Capital is proud to call themselves early adopters of Gain.pro, seeing how the platform has developed over the years. Now, they say it’s rare to come across investors in the industry who don’t leverage Gain.pro in their tech stack.

Share this case study with your network

Use this case study to spark the discussion on how your team can leverage our platform and automate your deal sourcing workflow.

Share this case study with your network

Use this case study to spark the discussion on how your team can leverage our platform and automate your deal sourcing workflow.

Share this case study with your network

Use this case study to spark the discussion on how your team can leverage our platform and automate your deal sourcing workflow.

Author:

Jessie Peitsch

Content Marketing Manager, Gain.pro

Jessie joined Gain.pro in 2022 and currently works as the Content Marketing Manager. She is responsible for Gain.pro’s messaging across all channels, including social media, website and blog. She also helps edit the platform’s deep dive reports. Previously, Jessie worked in PropTech where she gained experience in content marketing. She holds a Bachelor’s degree in English and Creative Writing from the University of British Columbia in Canada.

Author:

Jessie Peitsch

Content Marketing Manager, Gain.pro

Jessie joined Gain.pro in 2022 and currently works as the Content Marketing Manager. She is responsible for Gain.pro’s messaging across all channels, including social media, website and blog. She also helps edit the platform’s deep dive reports. Previously, Jessie worked in PropTech where she gained experience in content marketing. She holds a Bachelor’s degree in English and Creative Writing from the University of British Columbia in Canada.

Author:

Jessie Peitsch

Content Marketing Manager, Gain.pro

Jessie joined Gain.pro in 2022 and currently works as the Content Marketing Manager. She is responsible for Gain.pro’s messaging across all channels, including social media, website and blog. She also helps edit the platform’s deep dive reports. Previously, Jessie worked in PropTech where she gained experience in content marketing. She holds a Bachelor’s degree in English and Creative Writing from the University of British Columbia in Canada.

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